Archive for the ‘Peter Drucker’ Category

Peter Drucker

Saturday, September 26th, 2009

“Because its purpose is to create a customer, the business has two - and only these two - basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are ‘costs.’”
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Peter Drucker

Peter Drucker

Friday, August 28th, 2009

“The purpose of marketing is to make selling unnecessary.”
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Peter Drucker

Peter Drucker

Tuesday, July 28th, 2009

“Marketing is the whole business seen from the point of view of its final result, that is, from the customer’s point of view. Concern and responsibility for marketing must therefore permeate all areas of the enterprise.”
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Peter Drucker

Peter Drucker

Wednesday, June 17th, 2009

“What gets measured gets managed.”
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Peter Drucker

Peter Drucker

Tuesday, June 9th, 2009

“Innovative organizations spend neither time nor resources on defending yesterday.”
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Peter Drucker

Peter Drucker

Saturday, May 9th, 2009

“The new venture therefore needs to start out with the assumption that its product or service may find customers in markets no one thought of, for uses no one envisaged when the product or service was designed, and that it will be bought by customers outside its field of vision and even unknown to the new venture.”
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Peter Drucker

Peter Drucker

Thursday, April 9th, 2009

“…businesses are not paid to reform customers. They are paid to satisfy customers.”
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Peter Drucker