“The new venture therefore needs to start out with the assumption that its product or service may find customers in markets no one thought of, for uses no one envisaged when the product or service was designed, and that it will be bought by customers outside its field of vision and even unknown to the new venture.”
$
Peter Drucker
This entry was posted
on Saturday, May 9th, 2009 at 6:00 am and is filed under Peter Drucker.
You can follow any responses to this entry through the RSS 2.0 feed.
Responses are currently closed, but you can trackback from your own site.